认证工作坊
ICA Specialized Credential: AI for Customer Insights
摘要
ICA Micro-credential: AI for Customer Insights Remote Live Instructor-Led Interactive Micro-Credential Training Duration: 2-4 hours Languages: English / Putonghua / Cantonese Choose one of the training options below:
HK$1,560.00
| 工作家庭 | Business, Process |
|---|---|
| 角色 | Marketer, Product Manager, Product Owner, Business Analyst |
| 能力水平 | 基础 |
| 工作坊类别 | Agile Product Management, AI |
认证详情
ICA Micro-credential: AI for Customer Insights
Remote Live Instructor-Led Interactive Micro-Credential Training Duration: 2-4 hours Languages: English / Putonghua / Cantonese Choose one of the training options below:
工作坊描述
Uncover what your customers truly need – with the power of AI.
This hands-on ICA micro-credential workshop explores how artificial intelligence can help you better understand customer behavior, needs, and preferences. In this fast-paced, practical course, you will apply real-world AI tools to analyze customer data, identify patterns, and generate actionable insights. Whether you’re working with your own context or a provided case study, you’ll learn how to turn AI-powered insights into smarter product decisions, targeted engagement strategies, and improved business outcomes. Along the way, you’ll also explore the ethical considerations of using AI in customer profiling and decision-making.
观众
This workshop is ideal for professionals involved in customer understanding, product development, or data-driven decision-making, including: Product Managers and Product Owners Business Analysts Marketing and Sales Professionals UX Researchers and Designers Customer Experience (CX) Leads Agile Team Members interested in AI applications
学习成果
By the end of this workshop, participants will be able to: Apply practical AI tools to collect and analyze customer data Generate actionable insights from structured and unstructured sources Use AI-generated insights to inform product design, development, and go-to-market strategies Evaluate ethical risks and opportunities in using AI for customer insights and decision-making Communicate findings clearly to stakeholders and turn insights into strategic actions.
先决条件
No prior AI experience is required. Just a curiosity to explore its potential in your work.
专业发展单位 (PDU)
专业发展单位 (PDU) Attendees may be eligible to apply for 4 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.
We are an ICA Member Organization
ICA 帮助专业人士将自己转变为敏捷大师，能够融入敏捷方法并超越敏捷流程的限制。为此，我们确保您参加的敏捷研讨会基于经过验证的、特定学科的学习成果进行认证。作为一家由敏捷思想领袖支持的认证机构，ICA 与培训提供商和组织合作，对其敏捷研讨会进行认证，并确保所有学习都能引导您踏上掌握敏捷的旅程。 See Accreditation About ICA
