認證工作坊
ICA Specialized Credential: AI for Customer Insights
摘要
ICA Micro-credential: AI for Customer Insights Remote Live Instructor-Led Interactive Micro-Credential Training Duration: 2-4 hours Languages: English / Putonghua / Cantonese Choose one of the training options below:
HK$1,560.00
| 工作家庭 | Business, Process |
|---|---|
| 角色 | Marketer, Product Manager, Product Owner, Business Analyst |
| 能力水平 | 基礎 |
| 工作坊類別 | Agile Product Management, AI |
認證詳情
工作坊描述
Uncover what your customers truly need – with the power of AI. This hands-on ICA micro-credential workshop explores how artificial intelligence can help you better understand customer behavior, needs, and preferences. In this fast-paced, practical course, you will apply real-world AI tools to analyze customer data, identify patterns, and generate actionable insights. Whether you’re working with your own context or a provided case study, you’ll learn how to turn AI-powered insights into smarter product decisions, targeted engagement strategies, and improved business outcomes. Along the way, you’ll also explore the ethical considerations of using AI in customer profiling and decision-making.
觀眾
This workshop is ideal for professionals involved in customer understanding, product development, or data-driven decision-making, including: Product Managers and Product Owners Business Analysts Marketing and Sales Professionals UX Researchers and Designers Customer Experience (CX) Leads Agile Team Members interested in AI applications
Learning Outcomes
By the end of this workshop, participants will be able to: Apply practical AI tools to collect and analyze customer data Generate actionable insights from structured and unstructured sources Use AI-generated insights to inform product design, development, and go-to-market strategies Evaluate ethical risks and opportunities in using AI for customer insights and decision-making Communicate findings clearly to stakeholders and turn insights into strategic actions.
先決條件
No prior AI experience is required. Just a curiosity to explore its potential in your work.
專業發展單位 (PDU)
專業發展單位 (PDU) Attendees may be eligible to apply for 4 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.
We are an ICA Member Organization
ICA 幫助專業人士將自己轉變為敏捷大師，能夠融入敏捷方法並超越敏捷流程的限制。為此，我們確保您參加的敏捷研討會是基於經過驗證的、特定學科的學習成果進行認證。作為一個由敏捷思想領袖支持的認證機構，ICA 與培訓提供者和組織合作，對其敏捷研討會進行認證，並確保所有學習都能引導您踏上掌握敏捷的旅程。 See Accreditation About ICA
