ICA Specialized Credential: AI for Customer Insights

ICA Micro-credential: AI for Customer Insights

Remote Live Instructor-Led Interactive Micro-Credential Training Duration: 2-4 hours Languages: English / Putonghua / Cantonese Choose one of the training options below:

Workshop Description

Uncover what your customers truly need – with the power of AI.

This hands-on ICA micro-credential workshop explores how artificial intelligence can help you better understand customer behavior, needs, and preferences. In this fast-paced, practical course, you will apply real-world AI tools to analyze customer data, identify patterns, and generate actionable insights. Whether you’re working with your own context or a provided case study, you’ll learn how to turn AI-powered insights into smarter product decisions, targeted engagement strategies, and improved business outcomes. Along the way, you’ll also explore the ethical considerations of using AI in customer profiling and decision-making.

Audience

This workshop is ideal for professionals involved in customer understanding, product development, or data-driven decision-making, including: Product Managers and Product Owners Business Analysts Marketing and Sales Professionals UX Researchers and Designers Customer Experience (CX) Leads Agile Team Members interested in AI applications

Learning Outcomes

By the end of this workshop, participants will be able to: Apply practical AI tools to collect and analyze customer data Generate actionable insights from structured and unstructured sources Use AI-generated insights to inform product design, development, and go-to-market strategies Evaluate ethical risks and opportunities in using AI for customer insights and decision-making Communicate findings clearly to stakeholders and turn insights into strategic actions.

Prerequisites

No prior AI experience is required. Just a curiosity to explore its potential in your work.

Professional Development Units (PDUs)

Professional Development Units (PDUs) Attendees may be eligible to apply for 4 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.

We are an ICA Member Organization

ICA helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICA work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery. See Accreditation About ICA