ICA Agility in Marketing (ICP-MKG)

工作坊描述

The Agility in Marketing certification is an industry-recognized credential made by marketers, for marketers. It verifies an ability to articulate and implement agile marketing principles and deliver more responsive, customer-centric business outcomes. Agile marketing is the intentional, extended implementation of a specific Agile methodology to enhance the way a marketing team gets work done. It necessitates a strategic vision, encompassing a marking plan with short-, medium to long-term planning. Distinguishing itself from traditional marketing, Agile marketing emphasizes frequent releases, intentional experimentation, and a unwavering dedication to audience satisfaction. The workshop explains Agile marketing, a methodology focused on problem exploration, “build the right thing”, and “build the thing right”. We will elucidate the benefits derived from adopting Agile in marketing, including reducing waste of time and budget. Agile marketing promotes adaptive planning, a continuous flow of execution with a focus on outcomes, and goal-driven strategies. In the latter part of the workshop, we’ll discuss how to instill agility in marketing within your organization. We will explore case studies to understand the diverse experiences of adopting agility in various companies. 下载宣传册

观众

This knowledge-based certification is intended for marketing professionals, marketing leaders, and agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt an agile way of working. Its also relevant to transformation leads, such as professionals exploring the talent and structural aspects of an agile marketing transformation. 培训时间表

涵盖的主题

Agile Marketing Drivers and Criticality Tools for Adaptive, Customer-Centric Marketing Delivering Marketing Value Through Cross-Functional Teams Benefits of Short Iterations for Marketing Work. 预览研讨会

学习目标

Why Agile Marketing Critical Paradigm Shifts for Marketing Customer Analysis and Segmentation for Business Agility Implementing Agile Marketing Adaptive Planning in the Marketing Context Teams and Teamwork in the New Paradigm Succeeding with Agile Marketing Establishing Short Work Cycles in Agile Marketing Experimenting, Learning and Pivoting Making it Real: Agile Marketing in Practice.

先决条件

Related experience in Marketing is recommended. Pre-reading materials will be provided to get you the foundational knowledge of agile principles, values, and mindsets.

专业发展单位 (PDU)

专业发展单位 (PDU) 与会者可能有资格向项目管理协会 (PMI) 申请 14 个 PDU，以满足其继续教育要求，获得 PMP®、PgMP® 和 PMI-ACP® 认证。

Part of the Agile Marketing Track

适合营销专业人士、营销领导者和营销经理。制定并实施与组织战略直接一致的“营销服务”方法。

业务敏捷性基础

营销敏捷性

产品管理

我们的工作坊时间表

为了便于我们检查和调整，如果您对研讨会的日程安排和时间安排有什么特殊的需求和建议，请随时告诉我们，谢谢！ 您也可以联系我们获取企业培训。 Notice 近期无活动

We are an ICA Member Organization

ICA 帮助专业人士将自己转变为敏捷大师，能够融入敏捷方法并超越敏捷流程的限制。为此，我们确保您参加的敏捷研讨会基于经过验证的、特定学科的学习成果进行认证。作为一家由敏捷思想领袖支持的认证机构，ICA 与培训提供商和组织合作，对其敏捷研讨会进行认证，并确保所有学习都能引导您踏上掌握敏捷的旅程。 See Accreditation About ICA