ICA Agility in Marketing (ICP-MKG)

工作坊描述

The Agility in Marketing certification is an industry-recognized credential made by marketers, for marketers. It verifies an ability to articulate and implement agile marketing principles and deliver more responsive, customer-centric business outcomes. Agile marketing is the intentional, extended implementation of a specific Agile methodology to enhance the way a marketing team gets work done. It necessitates a strategic vision, encompassing a marking plan with short-, medium to long-term planning. Distinguishing itself from traditional marketing, Agile marketing emphasizes frequent releases, intentional experimentation, and a unwavering dedication to audience satisfaction. The workshop explains Agile marketing, a methodology focused on problem exploration, “build the right thing”, and “build the thing right”. We will elucidate the benefits derived from adopting Agile in marketing, including reducing waste of time and budget. Agile marketing promotes adaptive planning, a continuous flow of execution with a focus on outcomes, and goal-driven strategies. In the latter part of the workshop, we’ll discuss how to instill agility in marketing within your organization. We will explore case studies to understand the diverse experiences of adopting agility in various companies. 下載手冊

觀眾

This knowledge-based certification is intended for marketing professionals, marketing leaders, and agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt an agile way of working. Its also relevant to transformation leads, such as professionals exploring the talent and structural aspects of an agile marketing transformation. 訓練時間表

涵蓋的主題

Agile Marketing Drivers and Criticality Tools for Adaptive, Customer-Centric Marketing Delivering Marketing Value Through Cross-Functional Teams Benefits of Short Iterations for Marketing Work. 預覽研討會

學習目標

Why Agile Marketing Critical Paradigm Shifts for Marketing Customer Analysis and Segmentation for Business Agility Implementing Agile Marketing Adaptive Planning in the Marketing Context Teams and Teamwork in the New Paradigm Succeeding with Agile Marketing Establishing Short Work Cycles in Agile Marketing Experimenting, Learning and Pivoting Making it Real: Agile Marketing in Practice.

先決條件

Related experience in Marketing is recommended. 我們將提供預讀材料，讓您了解敏捷原則、價值觀和思維方式的基礎知識。

專業發展單位 (PDU)

專業發展單位 (PDU) 與會者可能有資格向專案管理協會 (PMI) 申請 14 個 PDU，以滿足其繼續教育要求，獲得 PMP®、PgMP® 和 PMI-ACP® 認證。

敏捷行銷軌道的一部分

適合行銷專業人士、行銷領導者和行銷經理。制定並實施與組織策略直接一致的「行銷服務」方法。

業務敏捷性基礎

行銷敏捷性

產品管理

We are an ICA Member Organization

ICA 幫助專業人士將自己轉變為敏捷大師，能夠融入敏捷方法並超越敏捷流程的限制。為此，我們確保您參加的敏捷研討會是基於經過驗證的、特定學科的學習成果進行認證。作為一個由敏捷思想領袖支持的認證機構，ICA 與培訓提供者和組織合作，對其敏捷研討會進行認證，並確保所有學習都能引導您踏上掌握敏捷的旅程。 See Accreditation About ICA