ICA Product Management (ICP-PDM)

Workshop Description

Join us for our ICA Product Management workshop, where you’ll gain the essential skills to excel in identifying, positioning, and effectively delivering competitive products. This certification validates your ability to take a strategic and customer-focused approach throughout the product life cycle, ensuring seamless alignment between product strategy, organizational objectives, and customer needs. Whether you’re a seasoned product manager or new to the field, this workshop will equip you with the knowledge and techniques to drive success in today’s dynamic market landscape.

Audience

This certification workshop is tailored for both seasoned product managers and individuals aspiring to enter the field, particularly those operating within organizations undergoing a journey toward business agility.

Topics Covered

The Product Lifecycle Metrics that Matter for Products Designing Hypothesis Tests and Experiments Teams Across the Product Lifecycle

Learning Objectives

Characteristics of a Product What is a Product? Product Lifecycle Product Management Concerns Early Understanding Product Strategy Planning Defining a Relevant Product Product Teams Working with Product Teams.

Prerequisites

Foundational knowledge of agile principles, values, and mindset. Pre-reading materials will be provided to get you the foundational knowledge of agile principles, values, and mindsets.

Professional Development Units (PDUs)

Professional Development Units (PDUs) Attendees may be eligible to apply for 14 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.

Part of the Product Management Track

For business analysts, product owners, and product managers. Gain insights and perspectives for teams and beyond.

Agile Fundamentals

Agile Product Ownership

Product Management

Part of the Agile Marketing Track

For marketing professionals, marketing leaders, and marketing managers. Develop and implement a “marketing to serve” approach that aligns directly with organizational strategy.

Business Agility Foundations

Agility in Marketing

Product Management

We are an ICA Member Organization

ICA helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICA work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery. See Accreditation About ICA