ICA Specialized Credential: AI for Product Discovery

ICA Micro-credential: AI for Product Discovery

Remote Live Instructor-Led Interactive Micro-Credential Training Duration: 2-4 hours Languages: English / Putonghua / Cantonese Choose one of the training options below:

Workshop Description

Accelerate Discovery with AI-Driven Insights

This micro-credential provides hands-on experience applying AI tools to accelerate and enhance product discovery work. Identify Real Customer Problems – Use AI to analyze interviews, surveys, or support tickets and uncover opportunities. Expand and Refine Ideas – Generate and evaluate product ideas with the support of AI. Create Discovery Artifacts – Use AI to design artifacts such as prototypes, customer surveys, or journey maps. Walk away with practical, AI-enhanced product discovery skills you can apply immediately.

Audience

Individuals involved in early-stage product development who want to accelerate discovery work with the support of AI. Professionals in product manager, UX researcher, product designer, innovation lead, and business analyst roles seeking to identify customer needs, generate ideas, and validate assumptions more efficiently.

Learning Outcomes

By the end of this workshop, participants will be able to: Identify two or more customer problems or opportunities using AI on qualitative data Generate a diverse set of product ideas and explain how AI expanded your creative scope Refine & Select the top two ideas using AI scoring plus human judgment Design one AI‑assisted discovery artifact and outline how to reproduce the process Explain & Guardrail: Articulate AI’s role across discovery phases and draft ethical guidelines

Prerequisites

RECOMMENDED PREREQUISITES – General knowledge of generative AI or completion of AI training such as Foundations of Artificial Intelligence (ICP-FAI). Completion of Agile Product Management (ICP-PDM) or equivalent product knowledge.

Professional Development Units (PDUs)

Professional Development Units (PDUs) Attendees may be eligible to apply for 4 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.

We are an ICA Member Organization

ICA helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICA work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery. See Accreditation About ICA