Certification workshop
AI for Product Management
Summary
HKD 14,190.00
AI for Product Management includes ICA Agile Product Ownership and 3 Micro-credential Certifications: AI for Product Planning, AI for Product Strategy, AI for Product Discovery Face to Face Instructor-Led Certification Training Duration: 21 hours Languages: English / Putonghua / Cantonese
Certification Detail
Workshop Description
This 3-day immersive program equips participants with the mindset, methods, and modern tools needed to manage digital products in the age of AI. It blends Agile Product Ownership foundations with AI-enabled Product Management practices, providing a hands-on experience across discovery, strategy, and planning stages of the product lifecycle. During the first two days, participants will explore the Agile Product Ownership framework — learning how to shift from project to product thinking, define and deliver value, engage stakeholders, and manage backlogs effectively. Through interactive workshops and team activities, they will develop skills in empathy mapping, stakeholder alignment, prioritization, roadmap creation, and outcome-based metrics. On the final day, the focus turns to AI for Product Management — integrating insights from ICA’s microcredentials in AI for Product Discovery, AI for Product Strategy, and AI for Product Planning. Participants will learn how to leverage artificial intelligence to enhance decision-making and creativity throughout the product lifecycle: AI for Product Discovery: Use AI to analyze customer interviews, surveys, and feedback to uncover unmet needs, generate ideas, and design discovery artifacts such as personas, journey maps, and prototypes. AI for Product Strategy: Apply AI tools to identify market trends, spot opportunities, and shape strategic directions that align with business goals. AI for Product Planning: Generate data-driven product roadmaps, prioritize backlogs with AI-assisted frameworks (like RICE or WSJF), and design release plans focused on value delivery.
Audience
Product Managers, Product Owners, Business Analysts, Project Managers, and professionals seeking to integrate AI capabilities into product management and Agile practices
Topics Covered
What is Agile Product Ownership What is Value Developing Relationships Value Based Decisions Shared Understanding Customer and Stakeholder Understanding the Customer Understand the Stakeholder Aligning with Stakeholders Align to the Product Vision Identifying Measurable Outcomes Product Backlog Prioritization Product Planning Definition of Done Assessing Value Delivered Capturing Customer Feedback Knowing When to Stop AI for Product Discovery AI for Product Strategy AI for Product Planning
Learning Objectives
Upon completing this workshop, participants will be able to: Explain the key principles of Agile and distinguish between project and product approaches. Describe the roles and responsibilities of a Product Owner and how they collaborate with Product Management and Agile Teams. Recognize different types of value and their importance in value-driven decision making. Discuss the mindsets, communication patterns, and psychological safety practices that foster effective product teams. Analyze customer and stakeholder needs using Design Thinking, Empathy Mapping, Personas, and Customer Journey Mapping. Identify and engage key stakeholders through Stakeholder Mapping and Communication Planning. Formulate and articulate a compelling Product Vision aligned with business goals. Define measurable outcomes using Objectives and Key Results (OKRs) and value-based metrics. Break down features into user stories and apply the INVEST criteria for story quality. Use techniques such as Story Mapping and Progressive Elaboration to connect user needs with backlog items. Apply multiple prioritization frameworks (MoSCoW, WSJF, Kano, RICE, etc.) to balance value, effort, and risk. Develop roadmaps and release plans that reflect customer value and organizational strategy. Measure and communicate product outcomes using leading and lagging indicators, and balance outputs vs. outcomes. Capture and interpret customer feedback to guide continuous improvement. Apply the Lean Startup “Build-Measure-Learn” loop to iterate and validate product hypotheses. Reflect on personal growth as a Product Owner and identify areas for further development using the What? So What? Now What? model. Utilize AI tools to analyze customer feedback, interviews, and support data to identify real problems and opportunities. Employ AI-assisted techniques to generate and refine product ideas and design discovery artifacts such as journey maps and prototypes. Interpret AI-generated insights to spot trends, shape product strategies, and propose data-driven initiatives. Apply AI-supported prioritization and planning frameworks to generate smarter roadmaps and outcome-oriented release plans.
Prerequisites
No specific prerequisite. Foundational knowledge of agile principles, values, and mindset are recommended, but not a must. Product management experience is also recommended.
Professional Development Units (PDUs)
Professional Development Units (PDUs) Attendees may be eligible to apply for 21PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.
Examination Format
No examination. Candidates need to actively participate in a live class to earn certifications. Trainer will assess knowledge of the candidates during in-class activities, group exercises, etc. Includes ICA Agile Product Ownership and 3 Micro-credential Certifications: AI for Product Planning, AI for Product Strategy, AI for Product Discovery.
We are an ICA Member Organization
ICA helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICA work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery. See Accreditation About ICA
