Agile Marketing for Digital Transformation and AI Adoption with Generative AI

Workshop Overview

In the midst of the generative AI era, our Agility in Marketing training course provides crucial perspectives and strategies for navigating the evolving marketing landscape, with a specific focus on Generative AI prompt engineering. Developed by industry experts in Agile Marketing, digital transformation, and generative AI, this program empowers participants with essential tools, skills, and techniques to effectively drive digital initiatives using GenAI prompt engineering. Designed for agile marketers and aspiring leaders, this certification places a strong emphasis on sustainable marketing practices and creative initiatives tailored to the rapidly changing AI landscape. In the dynamic evolution of the generative AI age, marketers have emerged as ultimate creators, steering marketing initiatives with cutting-edge technology. This workshop delves into the fusion of marketers with emerging technology, particularly focusing on GenAI Prompt Engineering, to equip participants with the skills to effectively harness these advancements. Through interactive sessions and practical case studies, attendees will become proficient in integrating state-of-the-art technologies like artificial intelligence into agile marketing practices. With a strong emphasis on real-world application, participants will gain insights into the most trending prompt techniques, understand the impact of AI on the future of marketing, and recognize the necessity for organizations to adapt to this evolutionary shift. A strategic AI model named Hanna Prodigy will be used throughout the class for exercises and activities on real life application of how to get to higher level of Marketing agility in the age of AI.

Audience

This knowledge-based certification was designed for marketers and aspiring leaders who have a passion for AI marketing and a desire to learn and practice generative AI for marketing, creative content creation, and be a digital transformation change agent.

Topics Covered

Marketing Applications: Unleashing the potential of AI innovations fueled by data Creative Content Generation and Curation: Embracing the rise of AI-driven creativity in marketing Optimizing Cost Efficiency: Leveraging the power of AI for economical marketing solutions Crafting an AI Implementation Project Plan: Developing a strategic roadmap for integrating strategic AI into current marketing strategies, including metrics for measuring its impact and success

Course Modules

Critical Paradigm Shift for Marketing in the age of AI Customer Analysis and Segmentation for Business Agility with Agentic AI Adaptive Planning in the Marketing Context with Strategic AI enhancing the outcome Teams and Teamwork in the new Paradigm with the integration of specially trained AI agents in the team. Establishing Short Work Cycle in Agile Marketing with AI supported Flow Management Experimenting, Learning and Pivoting with AI recommendations Making it Real: Agile Marketing in Practice with Hanna Prodigy

Prerequisites

No specific prerequisite. Foundational knowledge of agile principles, values, and mindset are recommended, but not a must. Marketing experience is also recommended.

Examination format

No examination. Candidates need to actively participate in a live class to earn this certification. Trainer will assess knowledge of the candidates during in-class activities, group exercises, etc.

About the NITTP Eligible Workshops

New Industrialisation and Technology Training Programme (NITTP) is a funding scheme subsumed under the New Industrialisation Support Scheme of the Innovation and Technology Fund. It aims at subsidising local companies on a 1:1 matching basis to train their staff in advanced technologies, especially those related to “New Industrialisation”. For details:https://nittp.vtc.edu.hk. Companies should submit their applications for training grant to the NITTP Secretariat with supporting documents via the online system (https://nittp.vtc.edu.hk/) at least 5 weeks before course commencement. For NITTP inquiry or registration, please send email to ada.che@agilizing.com or WhatsApp +852 9488 2765. More Information More details

We are an ICA Member Organization

ICA helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICA work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery. See Accreditation About ICA